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Herkimer County IDA approves website rebuild with $10,000 'not to exceed' cap
Summary
The IDA's marketing lead presented social‑media metrics and a proposal to rebuild the economic‑development website; the board agreed to a not‑to‑exceed $10,000 authorization to proceed while continuing work to ensure WCAG accessibility and analytics tracking.
The agency's marketing lead presented recent social‑media performance—Facebook (1,715 followers; roughly 13,000 views in the last 30 days) and LinkedIn (672 followers)—and reviewed outreach efforts including a Main Street walkabout and a visit to Insight Dairy. Staff said the website has not been updated since 2021 and proposed a rebuild focused on user friendliness, better analytics, and demographic pages to help prospective developers find workforce and community data.
Board members asked staff to ensure the new site meets accessibility standards (WCAG 2.2) and to include analytics that surface key pages. The board approved a website contract with a "not to exceed $10,000" cap to complete the rebuild and transition while keeping the existing site accessible during development. "There's about from January to now, 50,000 people have visited our website," staff said when explaining the need for better analytics and presentation.
