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Board reacts to Util branding options; neighborhoods motif favored
Summary
Util presented two logo concepts (river motif and neighborhood puzzle pieces) and a color palette tied to the city's existing red/blue/yellow; board members generally favored emphasizing neighborhoods over the river motif.
Util presented proposed branding for the master plan materials, including a color palette that expands the city's existing red, blue and yellow and two logo concepts: one queuing off the Merrimack River and one emphasizing neighborhoods as puzzle pieces. Presenters said the palette and logo will provide consistent visual recognition across print and digital outreach.
Several board members preferred the neighborhoods concept, saying the river is less of a social gathering place and neighborhoods better reflect daily life. "Neighborhoods are more relevant," one attendee said. Util said it will refine color calibration and return with updated art that aligns with the city brand.
