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Mission Viejo approves $60,000 'Mission Viejo Thrives' small-business grant with Cal State Fullerton SBDC
Summary
Council approved a one-year agreement with Cal State Fullerton's SBDC to administer a $60,000 small-business grant program (Mission Viejo Thrives) to support exterior/interior improvements and digital marketing for local businesses; SBDC will provide consulting and take $4,500 for administration.
The City Council approved a one-year agreement with the Cal State Fullerton Small Business Development Center (SBDC) to administer a $60,000 grant program called Mission Viejo Thrives aimed at supporting brick-and-mortar businesses. Planning Manager Cliff Jones described two program components: exterior/interior improvement grants and, if funds remain, digital-marketing grants; the SBDC will also provide technical assistance and consulting to recipients.
Cliff Jones said the program budget is $60,000 and that $4,500 is allocated for SBDC administration. "The total grant funding is $60,000," Jones said, describing up to two cohorts and as many as 30 businesses per cohort. Council members supported outreach through social media and the Economic Development Committee (EDC) will help develop criteria and review applications. Council voted unanimously to approve the agreement (Council Member Vasquez absent).
