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Council denies proposed 80-foot digital billboard at South Highway 360
Summary
Council denied a site-plan request for a new 80-foot digital billboard after staff said the proposal violated multiple sign-code standards (height, setbacks, proximity to residential and parks, and projection into a utility easement). Planning & Zoning earlier recommended denial.
The council voted to deny a site-plan request to build an 80-foot digital billboard on a property at 4330 South Highway 360, concluding the project did not meet multiple code requirements. Staff explained that new digital billboards are generally prohibited unless they meet conversion rules and a required takedown ratio, and that the proposed structure exceeded the maximum permitted height, intruded into a utility easement and sat too close to residential zoning and a park or playground.
Planning and Zoning had recommended denial by a 6–2 vote with one abstention; staff reiterated multiple specific code conflicts, including height limits (maximum 50 feet), setback and proximity limits, and the project's projection into a dedicated utility easement. The applicant, Nick Keys Jr. of KeyAds Outdoor Advertising, argued the sign qualified as an "electric sign" under the PD and cited past electric-sign examples and engineering letters. After applicant remarks and council discussion, a motion to deny item 17 as presented carried 8–0.
The denial preserves the city's existing limitations on new digital billboards and directs the applicant to either revise the proposal to meet code or pursue a different legal pathway.
