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Grand Prairie plans Epic Central watch parties, bilingual streaming and tourism push for FIFA
Summary
Tourism staff said Epic Central will be an official watch-party site showing most World Cup matches, with Spanish-language options and a portal for businesses; staff touted a media campaign with over 3 million impressions and recommended directing businesses to VisitGrandPrairie and EpicCentral websites for details.
Tourism officials told the council they have finalized contracts and logistics to operate Epic Central as an official watch-party site for the FIFA World Cup and will show most matches (with some late-start matches excluded). Staff said they are coordinating language options with partners so Spanish broadcasts will be available for many Mexico matches and that an alternate-language portal will be available for viewers.
"I'm Carrie Develis. I'm the director of tourism and culture," the presenter said as she outlined watch-party plans, media outreach and two web portals (visitgrandprairie.com and epiccentral.com) for business and visitor information. Staff said watch-party programming is intended both to serve residents and to attract national media attention to Grand Prairie's proximity to AT&T Stadium.
Staff also summarized marketing metrics, saying the city's campaign produced more than 3,000,000 impressions and nearly 200,000 clicks to the city's site; Expedia bookings tied to the campaign generated roughly $240,000 in revenue in the early campaign window. Officials encouraged businesses to consult the city portals for watch-party schedules, lodging information and permit guidelines.
