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SBCEO rolls out 'Join the Journey' recruitment campaign with videos and airport displays
Summary
The county office unveiled a multi‑platform recruitment campaign to attract certificated and classified staff, showing testimonial videos (including a food‑service manager) and plans for airport screen, banners and district use of materials.
Santa Barbara County Office of Education staff presented a new countywide recruitment campaign called "Join the Journey" and showed short videos intended to raise awareness of career pathways in education.
Amy Ramos, Director of Human Resources, said the communications team produced six videos and pop‑up banners that will travel across the county and be displayed in public venues such as the Santa Barbara Airport. She introduced Minerva Valdez, a Santa Barbara Unified food service site manager, who described her 25‑year progression from food service assistant to manager and urged others to consider school food service as a career: "If you're looking for a new career, think about working in food service in a school near you. You will learn skills, be part of a team, have opportunities to grow in your career," Valdez said.
Staff said the campaign aims to support both certificated and classified hiring and that districts may use the materials for their own recruitment. Board members asked about tracking and pathways from substituting to full‑time roles; SBCEO staff said they can track clicks and applicant referrals and also run credentialing information sessions to help potential applicants pursue certificates.
Why it matters: SBCEO leaders said marketing and direct outreach are one way to expand applicant pools quickly in the face of rising vacancies. The campaign complements district efforts and is intended to present multiple career pathways, including bus driver and food service roles, to county residents.
