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McKinney EDC hires Newmark to update strategic plan, sets timeline to fall 2026
Summary
The McKinney Economic Development Corporation has engaged Newmark to refresh its 2023–2026 strategic plan, start stakeholder interviews and produce a main report by September 2026 with project closeout expected in December.
The McKinney Economic Development Corporation announced it has hired Newmark to lead an update of its strategic plan, Michael Kowski told the joint meeting of the City Council and the MEDC on April 28.
"We have hired Newmark to help us develop our next strategy plan," Kowski said, outlining eight tasks the consultant will perform including stakeholder interviews, benchmarking, and a target‑industry analysis. He said the work responds to recent shifts — changes to the 1 McKinney 2040 plan, evolving workforce patterns and new highway connections — that affect how the city markets and attracts investment.
Kowski said MEDC staff will run stakeholder roundtables and a SWOT analysis and that the goal is to have the main report finished by September 2026 so the current MEDC board can vote on a final plan; the project closeout is expected in December 2026. He emphasized the consultant work will refine target industries and labor‑shed strategies so MEDC can make more focused outbound recruitment efforts.
The presentation named specific deliverables and a public timeline but did not include contract value or detailed consultant scope beyond the listed tasks. Council members thanked the MEDC for proactive planning and no public comments were registered on the item.
