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EDC unveils new flagship print piece and 2025 annual report
Summary
Luke Gajari, marketing and social media manager, presented a new flagship print brochure and an annual report summarizing 2025 division wins and metrics; a digital version with interactive elements will be posted on the EDC site.
Luke Gajari, the McKinney EDC’s marketing and social media manager, presented new marketing collateral to the board during the April meeting, including a flagship print piece and a coordinated annual report.
"There is a new flagship print piece that we've produced that has a lot of content regarding McKinney demographics," Gajari said, adding that brokers and site selectors still request physical materials at trade shows. He also credited coordinator Shannon Roberts for assembling an annual report that will be available in digital form with interactive elements.
Gajari reported steady website visits, business-retention-and-expansion (BRE) visits and solid newsletter open rates compared with industry standards. Board members were asked to review the materials and flag any straggler ads or old logos they spot as the organization transitions to its new branding.
