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Visit McKinney reports large turnout for half-marathon, plans World Cup viewing hub at Tufts
Summary
Aaron from Visit McKinney said the half-marathon drew participants from 28 states and four countries with more than 4,100 runners and an estimated 8,000 total attendees; Visit McKinney plans World Cup viewing activations centered at Tufts with expanded screens and outdoor viewing.
Aaron, representing Visit McKinney, summarized recent visitor and event metrics and described plans for the upcoming World Cup viewing activations.
"The half-marathon did have 28 states represented in the runners... their total runners were just over 4,100 participants," Aaron said, adding the broader engagement (racers plus family and spectators) was expected to total roughly 8,000 people.
He also reported the Girls Cup brought 144 teams and said Tufts will be Visit McKinney’s home base for World Cup viewing, with more TVs, a large screen and outdoor viewing by the stage so residents can gather during matches. He noted the sales team made extensive industry contacts at the Sports ETA trade show in Las Vegas.
Board members congratulated race organizers and discussed the promotional value for downtown and local parks and recreation.
