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Tourism office cites $193 million county impact and plans for second-half marketing
Summary
The tourism update reported a 2024 Chippewa County economic impact of $193 million (4.9% increase over 2023), $11.6 million in local/state tax revenue, and 28.5K overnight trips Jan–Jul 2025; staff highlighted the PPA WI Challenger event and upcoming marketing plans and grant application for matching $7,500.
Tourism staff presented a Jan–Jul 2025 overview and a county-level economic snapshot. The minutes summarize a 2024 Chippewa County economic impact of $193 million (up 4.9% from 2023) and $11.6 million in local/state taxes (up 5.6%), with employment up 2.7% to 1,440 jobs. For Jan–Jul 2025 the report listed 28.5K overnight trips and increased page views and social media reach.
Staff recapped the PPA WI Challenger at Gower Park (more than 330 players, participants from 30 states and six international players, about 300 spectator tickets sold) and said they would complete a Travel Wisconsin Ready, Set, Go grant application seeking a $7,500 match. The tourism team outlined digital and print campaigns planned for late 2025 and early 2026.
