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City unveils longer "owl" newsletter and digital push for Framing Our Future outreach
Summary
West Linn staff previewed a special 16‑page edition of the city newsletter ('The Owl') and new engagement materials to drive comment on the Framing Our Future program, including QR codes, weekly e‑news, one‑minute videos and discussion guides for neighborhood conversations.
City communications staff said they will mail a 16‑page special edition of the printed city newsletter to all West Linn homes and businesses as part of the "Framing Our Future" community engagement initiative and that the edition is intended to drive residents to the project website and online comment tools.
Danielle Choi, one of the program leads, said the special "owl" edition will reach about 10,000 addresses and include expanded department profiles. The communications packet left for council includes flyers, discussion guides and QR codes to connect printed materials to the online engagement portal. "We expect increased engagement on the Framing Our Future website," Choi said, noting staff will also produce short videos, infographics and weekly e‑news to sustain outreach.
Council members were encouraged to use the materials at neighborhood meetings and community events; staff asked council to provide feedback and to share materials with local groups.
