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New neighborhood grocery pitches fresh produce and convenience in Fort Myers
Summary
A representative for Rice Grocery Store presented a plan for a neighborhood grocery in Fort Myers during the CRA's small business spotlight, citing a wide selection of fresh produce, competitive prices and marketing plans aimed at local shoppers.
A presenter for Rice Grocery Store told the Fort Myers Community Redevelopment Agency board that the store will offer fresh produce, dairy and household essentials with competitive prices and local marketing aimed at Fort Myers neighborhoods.
"We're excited to introduce Rice Grocery Store, your 1 stop shop for all your grocery needs," the presenter said, describing plans for social media, email promotions and local advertising to build a customer base.
The presenter projected a 10% annual increase in customers and 15% annual revenue growth over three years and emphasized convenience, visual branding and community engagement. Commissioners responded with encouragement and wished the business luck; no formal action was taken on the presentation.
The presentation was delivered during the CRA small business spotlight segment and was framed as an introduction to a neighborhood retail option rather than a request for city funding or incentives.
