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Greater Gibson Area Economic Alliance previews downtown branding campaign
Summary
Matthew Burns said the Greater Gibson Area Economic Alliance has identified priorities across townships and plans a downtown branding campaign to attract more visitors and boost downtown commerce.
Matthew Burns, Executive Director of the Greater Gibson Area Economic Alliance, told the Ford County Board the alliance held meetings across Dix, Drummer, Peach Orchard and Sullivan townships to identify community needs and priorities. Based on community feedback, Burns said efforts are underway to enhance downtown Gibson City and a downtown branding campaign is expected to launch in the near future.
Burns described the campaign as part of a broader effort to attract visitors to spend more time in downtown Gibson City; no county funding or formal county action on the campaign was recorded during the meeting.
