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Billboard ordinance carried to March 11 as council seeks legal guidance

Mayor and Council of the Borough of Eatontown · February 25, 2026
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Summary

Council agreed to carry a proposed billboard ordinance to the March 11 meeting so planners and the borough attorney can refine legal and permit language tied to state highway spacing rules. Members said they want to avoid litigation and preserve local control where possible.

Council discussed a proposed billboard ordinance that would regulate highway signage and decided to carry the public hearing to March 11 to obtain additional legal and planning guidance. Officials noted that the state issues permits for sign spacing on state highways and that the borough wants ordinance language robust enough to withstand litigation if billboard permits are challenged.

The mayor said previous local ordinance work and a court win had informed the current draft and council asked the attorney and planner to provide updated guidance before adoption. No vote to adopt was taken; the ordinance will return for public hearing on March 11.