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County, travel council and board discuss marketing push and possible Arches shuttle
Summary
Commissioner Bill Winfield and Travel Council representative Howard Trenholme discussed coordinated marketing for SkyWest service, exploring Transient Room Tax funding and a proposed shuttle to Arches National Park to boost visitation during lower seasons.
Commissioner Bill Winfield told the Board that county representatives, the Travel Council, and SkyWest have discussed a coordinated advertising campaign to support the new air service; the county is exploring use of Transient Room Tax (TRT) funds alongside SkyWest marketing resources.
Howard Trenholme of the Travel Council said preliminary marketing efforts should begin before the next Board meeting to maximize awareness of new air service. Trenholme also reported that first‑quarter 2026 tourism tax results reflected the county's first quarter of positive growth in about four years, while restaurant tax collections declined about 34 percent year‑over‑year and are under review to determine whether the drop reflects lower activity or a reporting anomaly.
Board members discussed the potential economic benefits of combining new air service with a proposed shuttle to Arches National Park and anticipated increased opportunities for rental car businesses and shuttle operators. Staff and Board recommended preliminary marketing actions now, with formal approvals to follow as needed.
