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City leaders review outreach for 6th Penny sales tax and hire digital communications specialist
Summary
Council and staff reported outreach progress for the proposed '6th Penny' sales tax: targeted press releases, flyers and social posts have driven thousands of views; the city hired a full‑time digital communications specialist to produce videos and boost engagement starting Aug. 11.
President opened the meeting explaining its purpose: "So tonight, really, what we're here to do is to review the goals that we set in January, evaluate those, decide if we need to make changes, to improve our ability to accomplish those." President (speaker 2) led a discussion focused on outreach for the 6th Penny sales‑tax-funded projects.
Staff member (speaker 4) gave the briefing on public outreach and digital metrics, reporting high engagement on social platforms and specific project posts: "we've had 211,000 views" on Facebook and hundreds to thousands of viewers on Instagram and the city website. The presentation covered printed collateral (flyers and brochures), tabling events at the library and senior center presentations, and a plan to deploy short videos and reels to broaden reach. Councilors and staff recommended pre/post event summaries and a city newsletter to centralize updates.
Staff said the council approved a new, full‑time digital communications hire; the new specialist will start Aug. 11 and focus on producing short videos and content to drive awareness. Council members also suggested closer coordination with partners (chamber, college, community organizations) and use of QR codes at events to funnel residents to Connect Cheyenne project pages.
The discussion did not include any formal vote. Staff framed the next steps as continuing outreach through the election period and integrating the new digital specialist's work into the city's communications plan.
