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Pitt County approves countywide rebrand; board praised in‑house work
Summary
Commissioners approved a county rebrand that the presentation said unifies department marks into one primary logo and vision mark; staff estimated a phased rollout with a $100,000 budgeted estimate and potential in‑house savings.
The board approved a comprehensive rebrand for Pitt County, including a primary logo mark and a vision mark to unify departmental identities.
Don presented the rebrand rationale and said the county adopted its current logo in 2008; staff proposed a modern identity with accessible typography and colors that reflect agriculture and emerging sectors. Melinda Hines described the mark components and how they map to the county's strategic plan and said the public safety mark is a recognizable extension of the identity. "1 county, many services, 1 trusted identity," the presentation said.
Staff recommended a phased implementation in the current fiscal year with most work done in‑house and an estimated budget of $100,000. Commissioners commended the internal team and a motion to approve the rebrand passed unanimously.
