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Communications director highlights Little Vic, sponsorships and statewide awards
Summary
Communications and public engagement staff credited partnerships and an expanded sponsorship program (7 platinum, 7 gold, 14 silver) with enabling more events and said the department won multiple Northern Lights awards for engagement work and social media.
Communications and public engagement director Kendra Grahl summarized the team's role connecting residents to city projects through events, digital outreach and educational materials.
Grahl highlighted the Victoria Wave sponsorship program—"7 platinum wave sponsors, 7 gold sponsors, and 14 silver sponsors"—which helped fund Live by the Lake concerts, truck-rodeo and pop-up splash pads and reduced the fiscal burden on taxpayers. She also noted Northern Lights Awards from the Minnesota Association of Government Communicators for social media and mobile city-hall work.
The communications team emphasized strategic, audience-focused outreach and the Little Vic mobile city hall as core tools to meet residents 'where they are' and increase participation in city projects and events.
