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Trustees outline Ramsdale outreach: tours, website updates, 'case for support'
Summary
Trustees and contributors discussed outreach tactics for the Ramsdale renovation, including guided tours, a concise web 'source of truth,' postcards, a case-for-support document, and coordinating messaging among trustees, the building committee and town staff.
Trustees spent substantial time on a Ramsdale outreach plan, focusing on consistent messaging, who may speak publicly for the project and a set of materials to inform residents and potential donors. Several participants urged creating a single, easily navigable "source of truth" on the library renovation web page and producing handouts and renderings for the Aug. 10 Select Board meeting.
Online participants and trustees recommended immediate, low-cost PR steps and community engagement: guided tours of the building to show deficiencies and potential, postcards to reach every town voter, a coordinated "case for support" document to serve as the narrative and fundraising foundation, and targeted outreach to second-homeowners and other likely donors. "It becomes something called the master narrative that you adapt for various constituencies," one participant advised, recommending that many stakeholders participate in drafting it.
