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Committee focuses on fresh produce, dairy and perishables to shift market away from flea-market sellers
Summary
Members said the market should prioritize perishables — more produce, dairy and meat vendors — and limit crafts/resellers to keep the market character focused on food producers.
Committee members said the market should aim for more perishables and fewer non-produce resellers, citing lost dairy vendors and the need to recruit fresh-vegetable and dairy producers. Chair noted efforts to target "more produce, dairy" and discussed past vendor turnover (for example, Ruby Ranch shut down and left the market), and members emphasized outreach to target categories and cold-calling potential vendors.
The group discussed balancing resellers with growers and agreed to preserve space for core produce vendors while allowing limited resellers when necessary. Committee members raised the need for a clear vendor-mix policy during the January vendor-finalization meeting so staff can keep ratios (produce vs crafts) balanced for 2025.
