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Committee to launch dedicated market Facebook page, pursue Go Texan grant funding
Summary
The committee approved creating a separate market Facebook page to improve audience targeting and agreed to explore Go Texan certification and grant opportunities (grants up to $10,000) to boost marketing for the Lucas Farmers Market.
Members approved a dedicated social media presence for the market separate from the city's main alerts page and discussed modest boosting of posts to increase vendor and customer engagement. Chair said creating a second Facebook page "just for the market" will help the market capture people who want only market updates and not general city alerts, and staff agreed to manage the page and potentially use budget carryover to boost content.
The committee also discussed Go Texan certification and promotional grants through the Texas Department of Agriculture as a source of marketing funds. Chair noted the timeline and funding opportunity, saying, "I think the grants go up to $10,000," and urged the group to apply in January to appear on the Go Texan program map and qualify for promotional events and advertising support.
