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Committee rejects outside $70,000 digital marketing proposal, approves brochure printing
Summary
The committee judged an external digital marketing proposal too costly (about $70,000) and voted down a motion to approve marketing; a marketing brochure final design was separately approved for printing and distribution.
Committee members reviewed a proposal from an external digital marketing firm priced at approximately $70,000 and concluded it was too expensive. The committee reached consensus to explore options with the existing website provider and defer a final decision until the next meeting.
Separately, the group approved a final design for a marketing brochure to be printed and distributed through multiple channels, including the tourism bureau, referral visits and bedside distribution; volunteers were identified to help with distribution.
A motion related to marketing (mover: Marshall Jones; seconder: Bob Wachtel) was put to a vote and was voted down by all members. The transcript does not specify whether that motion sought approval of the $70,000 proposal, an alternative marketing action, or some other marketing authorization; members expressed the intent to pursue lower-cost options.
