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CVB outlines coastal marketing push — Buckroe rated among national favorites, staff touts visitor spending
Summary
The Convention & Visitors Bureau presented marketing strategy positioning Hampton as a coastal tourism destination, cited TripAdvisor recognition for Buckroe Beach and traveler spending statistics to justify investments in visitor amenities, shuttles and promotional campaigns.
Mary Fugier of the Convention & Visitors Bureau described a multimedia campaign to market Hampton as a coastal destination, emphasizing Buckroe Beach, the Harbor tour, marinas and waterfront dining. She noted TripAdvisor rankings for Buckroe and said targeted advertising and event promotion seek to attract boaters, 'snowbirds' and short‑stay visitors.
Fugier cited industry data and case studies to quantify visitor impacts: she referenced TripAdvisor recognitions and industry averages for visitor spending, and said sport-tourism events and regattas tend to bring higher per‑trip spending. The CVB director also described visitor services such as the seasonal 'Hampton Scuttle' shuttle and targeted brochures, and said the bureau coordinates with the Downtown Hampton Development Partnership to promote the public pier and marina experiences.
Council members asked about partnerships with schools for waterfront history and learn-to-swim inclusion; staff said the museum, camps and partner organizations already provide education, and that the new aquatic center should provide more pool space to embed learn-to-swim into school PE programs. Fugier also highlighted new branding and a CVB logo aligned with the city's refresh.
