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Dallas Training Collective seeks downtown site in Boy Scout building, highlights recurring weekday foot traffic
Summary
Justin Estes pitched converting the building into a coaching gym and community hub that would produce recurring weekday visits and projected membership growth with a five‑year plan; he argued that a gym would drive steady downtown traffic year‑round.
Justin Estes, founder of Dallas Training Collective, described a downtown gym model built around coaching, workshops and community events. Estes emphasized that his membership generates recurring weekday traffic — "3 to 5 times a week" per member — which downtown businesses would benefit from, and offered membership and revenue projections that he said would translate into hundreds of weekly visits if the gym expands.
Estes said the gym could be operational quickly, could add showers and modular buildouts and would include ancillary retail and a small physical‑therapy lease. He projected membership growth to 300 families over five years and said that the recurring shoppers those members bring would be a consistent revenue source for downtown restaurants and shops.
Council thanked the presenter and asked questions about alternative sites and parking. The council did not award the building tonight; the proposal remains in the pool of concepts that will be evaluated as staff proceeds with negotiations for the finalists.
