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Council questions survey methodology; staff plans new data platform and expanded demographics
Summary
Members asked about representativeness, question wording, and cadence; staff said the survey captured age and resident status and that a new platform implementation will begin soon and take several months.
Councilmembers raised questions about representativeness, question wording and cadence — several members urged keeping a consistent set of legacy questions across cycles so trends can be measured. One councilmember argued for surveying twice a year to avoid stale results.
Hamzler said the survey captured age and that roughly 96% of respondents were Hutto residents; he reiterated that write-in counts form a separate dataset from ranking questions. He told the council the city had finished a purchase order for new survey software (reported in the transcript as "Paltrix") and that implementation would begin within weeks, with a multi-month rollout expected.
"We finished the PO for it, so we're starting implementation in the next 6 weeks... it will be 6 months implementation," Hamzler said. Staff said the new platform will allow collection at multiple service points and better demographic capture.
