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Visit McKinney reports stronger web traffic and marketing push for Byron Nelson
Summary
Marketing leads reported a 25% month-over-month increase in page views for March and strong email engagement; social impressions were roughly 500,000 across platforms in March and staff previewed a more polished Visit McKinney booth for the Byron Nelson tournament.
Marketing staff told the board that March produced solid digital results, with page views up about 25% month over month and strong email metrics across segmented lists.
"Our page views were increased by over 25% as well for March, month over month," Sarah Nolting said. Emily Myrick added that social-media impressions were strong: "We had almost, right around 500,000 impressions across Facebook Instagram and LinkedIn last March." Staff described targeted advertising for Byron Nelson, a refined booth experience at the tournament and segmented email campaigns aimed at sports visitors.
On finance, Alicia Hallmark reported the fiscal year is roughly 42% complete through February, overall collections are up about 12% year over year despite a smaller-than-normal February, and Airbnb remains the largest lodging-tax contributor for the month. The board asked clarifying questions about event marketing and booth placement for Byron Nelson.
