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Arts commission reviews ticketing data: 70% of City Circle patrons attend a single show per season
Summary
Commissioners reviewed participation and ticket-sales data and noted that about 70% of City Circle attendees go to only one show per season; they discussed targeting nearby audiences, offering discounts to new patrons, partnering with restaurants, and using surveys to collect emails from guests who did not buy tickets.
Commissioners reviewed a spreadsheet of participation and ticket-sales data and identified a key takeaway: about 70% of the City Circle audience attend only one show per season. Members discussed strategies to increase repeat attendance, including targeting audiences within walking distance, offering discounts to new patrons who attended a well-known show (for example, offering a discounted ticket to Newsies attendees to encourage them to return), and partnering with local restaurants for promotional deals.
Commissioners also noted the survey distributed to attendees is an opportunity to capture emails from guests or spouses who attended but did not buy tickets. No formal marketing allocations or new programs were approved at the meeting; these were ideas for follow-up.
