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Christy Lafontaine highlights downtown boutique growth and community ties
Summary
Christy Lafontaine, owner of ChristiMaxx, described starting and growing her downtown boutique, the shop's role in fostering an eclectic retail mix and her use of online tools such as TikTok to reach customers.
Christy Lafontaine, owner of Christy Max Boutique, told the board she launched ChristiMaxx during the pandemic and has since expanded into larger downtown space, attributing growth to a distinct boutique cluster that draws shoppers from outside the immediate area. She emphasized customer experience, denim fittings and an in-store atmosphere that encourages repeat visits and cross-referrals among downtown merchants.
Board members praised the boutique cluster and noted the cooperative relationships among merchants. "We're very happy to have you there," the Chair said, and members discussed how unique boutique variety strengthens downtown's retail identity and event participation.
