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Downtown West Bend bids to boost foot traffic with extended summer events and new podcast
Summary
Downtown West Bend Association outlined extended summer programming, including late-night shopping, a hospitality 'poker-run' and extended 'Music on Maine' dates, and introduced 'Stroller on the Bend,' a new podcast to highlight local businesses.
Phil, a representative of the Downtown West Bend Association, told the BID board the group has extended its summer entertainment calendar and continues to pivot toward events intended to draw shoppers downtown. He listed highlights including the late-night event on June 26, the July 23 summer hospitality pass with local bars and restaurants, an extended 'Music on Maine' season into early September and the Wheels on Main car show set for Labor Day weekend, which organizers expect could bring 400 to 500 cars to downtown.
Van Jaeger, the BID's new events coordinator, introduced the podcast Stroller on the Bend as another marketing tool to "put faces to names" for downtown businesses. "Our 1st episode, we're recording it today, and it's gonna come out by the end of today," Van said. The episodes will run roughly 15–20 minutes, feature sponsors and local partners and will appear on Spotify and YouTube; the mayor is scheduled to be a guest next week. Board members encouraged cross-promotion and noted the programs complement existing efforts to make downtown a destination.
