BAR approves channel-letter sign with dimming capability for 393 College Ave, staff notes window-graphics limits

The Clemson Board of Architectural Review approved a channel-letter sign on a raceway for 393 College Avenue, Suite 1B, after staff clarified window-graphics limits and the applicant described materials and illumination controls.

Jacob Peabody explained zoning rules for storefront glazing and confirmed that proposals covering more than 25% of window area would not be allowed. Applicant Derek Pratt identified himself and his company and presented a slimmer, lower-profile channel-letter sign to be mounted in the exact position of a previously removed sign.

"So even at full at full strength, the sign would be, 20 ish percent less, than than the previous sign that was in its spots," Derek Pratt said as he described the illumination reduction compared with the earlier installation. Pratt also described dimming capabilities, noting that "the illumination would be anywhere from we can range about 15 operational percentages all the way to to 100." He said the raceway will be color-matched to the background (ivory) to reduce visual prominence.

Pratt told the board the temporary papering now on the windows is a standard practice for the tenant during fit-out and that no permanent window graphics are part of the proposal. The board asked clarifying questions about mounting, raceway depth, and window coverage; staff and the applicant confirmed the proposal meets the 25% window-graphics restriction and that the temporary coverings are removed prior to opening.

A motion to approve the project as presented was made, seconded, and approved by the board.

Next steps: applicant to follow administrative permitting and remove temporary window coverings prior to opening as described in the application.