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Community affairs reports steep social-media growth; Mariposa event rescheduled for Aug. 22
Summary
Metro Parks community affairs reported social-media growth (Facebook to 13,000, Instagram to 7,107, X ~3,000) and said the Mariposa celebration was rescheduled for 10 a.m. on Aug. 22 with cultural programming.
The community affairs presenter (identified in board remarks as Jackie) gave an annual update on communications and outreach. The presenter highlighted social-media growth over the past year: "Our Facebook page has seen a 30% jump ... Last year, we were at 10,000. This year, we're at 13,000," they said, adding Instagram followers grew about 77% to 7,107 and X (formerly Twitter) has just over 3,000 followers. The department's newsletter was reported at roughly 21,000 subscribers and mobile site access was cited at 62.4% of visits.
The presenter also announced the rescheduled Mariposa event — now set for 10 a.m. on Saturday, Aug. 22 — and described planned cultural programming including a strolling mariachi band and Aztec dancers. In Q&A, board members asked about Instagram's conversion rate and Hub Nashville tracking; the presenter described a content-driven approach for Instagram and said Hub Nashville request volumes have dropped after a systems change (from ~15/day to about 1–2/day).
