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Communications director outlines bond outreach; district will remain informational only
Summary
Communications director Greg Cassella described mailings, targeted ads and earned media to inform voters about a proposed bond, and reminded the board that district staff cannot advocate for or against the measure under governing rules.
Communications director Greg Cassella briefed the board on a multi‑pronged outreach plan for an anticipated bond measure: two mailings have gone to every household in the district, a third mailing will arrive with ballots, and location‑targeted Facebook and YouTube ads will run in the weeks before the election.
Cassella emphasized legal limitations on district messaging: "the school district itself can only inform about the bond. We can't say vote yes." He said staff have coordinated with consultants to plan ‘‘touches’’ intended to reach likely voters and that volunteer groups unaffiliated with the district may handle yard signs or advocacy.
