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Arts Commission reviews ticketing data: 70% of patrons attend only one show
Summary
Commissioners reviewed participation and ticket sales data showing that about 70% of City Circle patrons attend only one show per season and discussed outreach strategies including targeting walkable neighborhoods, targeted discounts, restaurant partnerships, and using surveys to capture contact information.
Commissioners reviewed a spreadsheet of participation and ticket sales data and identified a key takeaway: roughly 70% of City Circle patrons attend only one show per season.
The group discussed strategies to increase repeat attendance, including focusing outreach on neighborhoods within walking distance, offering targeted discounts (for example, following up with patrons who saw Jesus Christ Superstar with an incentive to attend Newsies), partnering with local restaurants for bundled offers and promoting performances at community events. Staff also noted that offering attendee surveys provides an opportunity to collect email addresses from guests and non-ticketing visitors for future marketing.
No immediate policy changes were made; commissioners directed staff to continue refining audience-development tactics and to report back with further data.
