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PDC explains direct lobbying and grassroots (indirect) lobbying
Summary
The training defines direct lobbying (in-person, phone, written contact with officials) and grassroots lobbying (communications intended to influence the public), and notes grassroots rules exclude communications with an organization's own members.
Presenter explained the difference between direct lobbying and grassroots (indirect) lobbying and why the audience matters for reporting. "For direct lobbying, direct lobbying is in person, phone, or written," the presenter said, adding that direct contacts may be with the governor, legislative staff, state officials and employees.
The presenter contrasted that with grassroots lobbying, saying "Indirect lobbying is considered grassroots lobbying for the Public Disclosure Commission" and that grassroots communications are intended to address the general public and are defined by their audience rather than by the content alone. The training noted grassroots campaigns have separate reporting thresholds and fields.
