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OHV marketing campaigns credited with millions in visitor spending and large online reach
Summary
Presenters reported digital marketing campaigns produced 2.2 million video views and county-level visitation and transient room tax (TRT) increases: Sevier County reported $3M in new visitor spending and a 23% TRT increase; Uintah and Wayne counties reported tangible visitation gains.
Marketing presenters told the council their OHV-specific campaigns generated "2.2 million video views," and county-level metrics showed measurable increases in trail use and tourism revenue. The meeting record lists county-specific outcomes: a 20% increase in Butch Cassidy trailhead use and a 7% TRT rise for Uintah County; a 433% jump in daily web traffic, a 23% TRT increase and roughly $3 million in new visitor spending for Sevier County; and a 35% increase in visitation at Swing Arm City for Wayne County.
Council members requested more consistent data sharing; presenters committed to provide monthly or quarterly reports going forward. The council later used these metrics in a block approval of tourism marketing grants for the three counties.
