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Red Cedar Speedway event drew thousands; staff cites broadcast exposure benefits
Summary
County staff said the Red Cedar Speedway event attracted about 2,500 attendees and substantial broadcast viewership (about 191,000 on FS1 and 3.8 million minutes streamed), which staff said justified extra grounds preparation and co-hosting arrangements.
Staff told the committee that recent motorsport programming brought large viewership and local attendance, which the county prepared for by ensuring grounds and parks were presentable.
A staff member said the Red Cedar Speedway event had about 2,500 people in attendance and that broadcast viewership was significant: "viewership of it was 191,000 on FS 1, up 69% versus ..." and the event generated roughly "3,800,000 minutes streamed." Staff said the county ensured the park was mowed and ready for a large turnout and highlighted the potential exposure benefit of co-hosting with Red Cedar Racing.
Committee members said the event’s success showed the value of partnership for promoting local venues and noted staff workload involved in preparing facilities for large broadcasts and crowds.
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