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Greene County Tourism seeks $42,000 for SEO work and 'cheese passport' expansion
Summary
Greene County Tourism requested $42,000 for search-engine optimization work, a second-year 'cheese passport' to promote winter visits and exploratory event ideas to boost weekend stays.
The Greene County Tourism representative asked the commission for $42,000 to invest in digital tools and programs intended to drive visitor traffic, including a deep-dive into Google Analytics/Console and a year-2 'cheese passport' program targeted at winter weekends.
"Looking at doing a year 2 of that passport and having kind of a focus in the winter months, which hopefully will get some people here for some weekends," the tourism representative said, describing additional ideas such as fondue demonstrations and meet-the-cheesemaker events. The representative also explained an intention to improve the website's search performance through analytics work.
The commission included the tourism request in the approved bundle.
