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Main Street requests $44,000 to boost downtown tourism outreach
Summary
Main Street asked the commission for $44,000 to fund targeted marketing—digital streaming, billboards, radio and social media—to attract visitors to downtown Monroe and encourage overnight stays.
Jordan, representing Main Street, requested $44,000 to continue downtown marketing efforts, calling for a shift toward digital streaming and targeted outreach to draw visitors and encourage overnight stays.
"Not that prices are going down, but I think our request is $500 lower than last year," Jordan said, emphasizing an outreach mix of billboards, radio and social media with a focus on experiential opportunities and Monroe's historic character to attract second-tier Chicago suburbs and other regional visitors. Main Street framed the spending as intended to increase overnight visits and weekend activity in downtown Monroe.
The commission included the Main Street request in the approved bundled motion.
