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Greenville leans on land donations, zoning incentives and GVL 2040 goals to boost affordability
Summary
City representatives said they are using donated land, zoning and land-use incentives, and partnerships to meet the GVL 2040 target that at least 10% of new housing be affordable; staff emphasized zoning code changes and developer incentives.
City officials framed a multi-pronged approach to affordable housing that combines donated land, financial allocations for housing partners, and incentives in the zoning and land-use code. Henry Coburn referenced the municipal plan: "In keeping with the GVL 2040 comprehensive plan, which calls for at least 10% of all new housing to be affordable," tying the local target to current projects.
A staff member explained how the city uses zoning and land-use incentives to encourage affordability, saying: "It really starts for us with the zoning code, with the land use ordinance, where we provide incentives for private developers to build affordability into their projects." Officials said donated land has been essential to enable some projects, though the announcement did not list financing sources or specific incentive programs by name.
