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BID members debate value of maintained website versus social platforms
Summary
Board members questioned whether the BID website provides value, citing outdated content and low measurable traction; staff were tasked to check contract terms (quarterly maintenance ~ $300, setup/technical $250) and report metrics and exit options back to the board.
Committee member (speaker 5) argued the BID's website is not delivering value and suggested the BID could get more traction by prioritizing Instagram and other social platforms. He said a local business reported spending approximately $36,000 over three years with no bridal bookings from one web platform as an example of poor return on investment.
Chair and other members asked staff to check contract terms and metrics. The group discussed specific line items: quarterly maintenance listed at $300, technical/setup coordination $250, and the BID paid $950 to the vendor last fiscal year for a one-day service. Members explored whether the domain could be redirected to social channels or whether the BID could roll minimal hosting into volunteer management.
The board assigned homework: staff will retrieve contract length and exit terms, check whether the domain is prepaid for multiple years, and present options at the next meeting. Several members volunteered to help with imagery and to explore lower-cost hosting or a stripped-down site maintained by a local volunteer.
