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Council questions outreach reach after Epicenter survey produced low response numbers
Summary
Staff reported 43 net contributions and 4,700 website views for the Epicenter engagement; council members pressed for details on how many residents were directly reached and requested copies of survey questions and distributions to HOAs.
During questions about outreach, Sean Jackson reported outreach results: "We got 43 net contributions, 4,700 website views," and described the project website’s pinpoints that allowed residents to flag areas of concern. Council members said the raw survey participation appeared low for a city the size of Grand Prairie and asked how many surveys were sent and to whom.
Jackson said the survey was posted on social media and the city website and that staff also sent materials to HOAs and PIDs, but that the outreach did not include a universal direct-mail distribution. Council member Klipsen and others asked to be copied on the survey content and distribution lists so they can see what residents were asked during the engagement.
