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Committee approves transparency bill for deep-fake political ads
Summary
SB 16-24 requires clear disclosures when political advertisements employ deep-fake audio or video, creates a 120-day pre-election window for non-incumbents, and shields platforms that did not create content; the attorney general retains enforcement authority.
Chairwoman Massey told the committee that SB 16-24 "is the transparency for deep fakes in political advertising act," emphasizing it "requires clear plain language disclosures when political advertisements use deep fake audio or visual" material so voters know when content is artificially generated. The bill as amended includes a 120-day pre-election window for non-incumbents and limits civil exposure for intermediaries that did not create the content, while creating remedies for targeted candidates and state enforcement options through the attorney general.
Committee members had no questions after amendment debate and the committee voted to advance the measure. Supporters framed the bill as an information-focused reform aimed at preserving election integrity by ensuring voters are told when campaign material is AI-generated.
