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International Surf Festival organizers report strong attendance and media coverage
Summary
Maria Bird, president of the International Surf Festival, told the commission the multi-city festival drew large spectator crowds, many competitors in lifeguard and youth events, and local media coverage; she confirmed next year’s Hermosa dates (July 30–Aug. 1).
Maria Bird, president of the International Surf Festival, presented a post-event summary. She noted historical roots (established 1963) and described multi-day activity across Hermosa and neighboring cities. Bird reported competitor and participant numbers for several events (e.g., 252 competitors in the lifeguard event; 184 runners for the sand run; 69 junior lifeguard participants) and estimated over 1,000 spectators per day. She thanked city staff, volunteers and partners and said next year’s Hermosa competition days are slated for July 30–Aug. 1.
Commissioners thanked festival organizers and asked whether hard infrastructure (bleachers) might return for larger spectator activities; Bird said costs and safety concerns had led to previous bleacher removal but committed to exploring options and historical reasons with her board. The festival’s media attention included live TV and several print outlets, which organizers said strengthens Hermosa Beach’s profile as a destination for surf culture events.
