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AAU and AVP organizers say Hermosa events draw national participation and local revenue

Parks & Recreation Advisory Commission · August 5, 2026
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Summary

AAU and AVP representatives reported strong participation and out-of-state attendance for their recent tournaments, citing hundreds of teams and multi-night hotel stays that generate local economic benefits.

Representatives of the AAU Hermosa Beach event and AVP/AVP Junior provided post-event summaries to the commission. Denny (AAU Hermosa) chronicled the event’s growth and international opportunities for athletes, noting pathways to professional events in Utrecht and ISF competition in Rio; he told commissioners that the long-term agreement has provided scheduling stability for families and organizers.

Jeff Conover (AVP/AVP Junior) reported concrete metrics: “We did 465 teams, that represented 34 states, and, actually, 61% of those participants came from out of state,” he said, and added hotel and local-spend estimates (average stay four nights; daily local spend estimated at about $75 per traveler). Commissioners expressed support for outreach to the chamber and local businesses to build package deals and improve the visitor experience. Both presenters thanked city staff for operational support.