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CSD staff outlines Prop 218 outreach steps and recommends early polling and neutral education
Summary
Staff recommended preparing neutral educational materials, polling, and potentially hiring vendors (example: RGS ~ $30,000) to support a Prop 218 property‑owner vote; the board discussed forming an ad hoc subcommittee to guide the work.
District staff briefed the board on the steps required to prepare for a potential Prop 218 property‑owner vote tied to project financing. Staff said the work typically includes educational materials (mailings, web content, workshops), drafting a clear proposition statement for the ballot, and conducting polling and outreach to assess support. The presentation cited a sample vendor package (~$30,000) to perform outreach and suggested starting vendor selection early because larger polling firms become busy ahead of statewide midterm elections.
Staff emphasized the district must remain neutral in any educational outreach for Prop 218; the district can supply facts but cannot advocate for or against the measure. Counsel confirmed an ad hoc subcommittee could be appointed to work with staff on vendor selection and outreach, and the board agreed to consider forming a small work group to move procurement and outreach forward.
