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Commissioner North: Jefferson County tourism rose 9.72% after new marketing push
Summary
Commissioner North told the board Jefferson County's tourism economic impact rose 9.72% (2024 study), outpacing the Pennsylvania Wilds region; he credited focused county marketing and the tourism director for the gains.
Commissioner North provided the board an update on Jefferson County tourism, citing a 2024 economic impact study and figures from the state tourism office. "Jefferson County achieved an impressive 9.72%," he said, noting the Pennsylvania Wilds region increased by 5.32% in the same period and that only two counties in the larger region posted comparable gains.
Commissioner North credited a new, county‑focused marketing approach and the work of the tourism director for the uptick, saying the county's strategy—enhanced videography, targeted advertising and partnerships—has helped bring more visitors. He thanked the tourism director and the county's partners for the work and said national advertising and planned influencer visits with the PA Wilds are part of continued outreach.
A separate speaker described marketing tactics including a videography vendor (Vort Media), national magazine placements and a planned PA Wilds influencer visit; that speaker also summarized a walking‑tour project incorporating QR‑linked videos at historic sites.
