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Gray council rejects motion to halt rebranding expenditures after public comment
Summary
Council members debated a motion to stop all rebranding expenditures; after public comment and council discussion the motion to discontinue rebranding spending failed and did not pass.
The Gray Town Council debated whether to discontinue a recent municipal rebranding and to prohibit future rebranding expenditures without specific council approval. After public comment and discussion, the resolution failed to pass.
Councilors who opposed the resolution argued the town had already paid for a logo and that stopping implementation midstream would create confusion and burden staff. Others said the expense was unnecessary and that purchases to apply the new brand should be halted. The council chair read the motion and led public comment; one online commenter said the town logo and seal had already been paid for and that "there's no further cost to use the seal or the logo."
At the vote the chair announced the resolution did not pass. No further action to rescind the brand was taken at the meeting.
