Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Case Study Roadhouse topic
No spam. Unsubscribe anytime.
How a local pitch helped persuade 'Roadhouse' to consider Sahuarita, staff say
Summary
Town staff describe using combined datasets and community anecdotes to demonstrate that Roadhouse would capture a market extending into parts of Tucson, Green Valley and Rio Rico.
Sahuarita staff cited the restaurant brand Roadhouse as an example of how targeted data plus local storytelling can shift a national operator from curiosity to commitment. Victor, the town's director of economic development and public affairs, said the data showed market leakage and travel patterns that a standard demographic report would not capture.
"I believe data was a game changer for Roadhouse and the decision to locate in Sahuarita," Victor said, explaining that the town included travel patterns and nearby population centers in its outreach package. He said the analysis showed Sahuarita could capture customers who had been traveling to Tucson-area amenities.
Context: Victor described a market footprint that includes nearby Green Valley, Corona, Tubac and Rio Rico, and — to his surprise — a customer base extending into south Tucson. The town used third-party visitation data to quantify that leakage and illustrate the potential local market.
Limitations: The transcript records the town staff's account of the retailer's decision; the retailer itself does not appear or speak in the recording. Staff did not provide a contract value, incentive amount, or an exact opening date for the restaurant.
