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Communications director previews ParentSquare rollout, emergency alert tools
Summary
Director Taryn Smith presented the district communications profile and said the district uses Catapult EMS for emergencies and ParentSquare (replacing Remind) for family messaging; she emphasized aligning communications with commitments to clarity and accessibility.
Taryn Smith, Director of Communications and Public Relations, presented a district profile describing how the district shares information with families. Smith said the district reviews data on how families receive messages and uses that information to choose tools and timing; "we want to showcase clarity, transparency, accessibility, collaboration, and consistency," she said.
Smith identified Catapult EMS as the district's emergency messaging system and ParentSquare as the primary family engagement tool this year, noting ParentSquare replaced Remind. She said the communications team seeks to build relationships with families and be mindful of how and when information is shared. No board action was required; the presentation served as an informational update.
