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Board hears pitch for sponsored gym video board; presenters say revenue could pay off $127,000 cost in 3–4 years
Summary
Presenters outlined a Daktronics 16x9 video board with anchor sponsorships and time/action advertising; they estimated a roughly $127,000 cost and described student involvement in production and a multiyear sponsorship model.
District presenters described a plan to install a 16-by-9 Daktronics video board in the high-school gym and sell advertising space to local businesses.
A presenter explained the product and sponsorship model and said anchor partnerships would be multiyear agreements at roughly $2,000 per year for an anchor slot; describing the project cost, the presenter stated, “The cost is around 127,000.” He said the district would sell a mix of static anchor slots and shorter time or action-based ads and that the installation could pay for itself within three to four years if the district secures enough partners. The presenter also described student involvement in producing content and running the board during events as a vocational opportunity.
Board members raised concerns about market saturation, the amount of local fundraising, and whether advertising might change the atmosphere at school events. The board asked staff to return with a sponsorship package and proposed contract terms for review before any commitment. No contract award or binding decision was made at this meeting.
